Linear TV Networks vs OTT Services: The Evolution of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear TV networks have long been recognized as traditional television models, relying on regularly timed shows via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, Disney+, and niche players serving as dominant forces. As digital engagement shift, rivalry between broadcast stations and streami

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